The Power of Facebook.

This week Facebook experienced it’s longest and most severe service outage, totalling more than 24 hours across the globe. Users around the world experienced blockages or a total inability to use Facebook, Inc.’s services: including Facebook, Instagram and WhatsApp.

The effect on businesses:

This comes as a shocking realisation to business owners that solely rely on Facebook and Instagram to promote their products, connect with their target audience and even make sales. What’s the back-up plan for these businesses that would essentially disappear if a conglomerate company like Facebook shuts down?

The reaction:

In order to protect their businesses, brands are now spreading their marketing efforts across multiple types of Digital Marketing. This has seen businesses put more time and effort into other types of Digital Marketing, including:

  • Developing their website, SEO marketing, Pinterest, Twitter, E-mail marketing, YouTube, etc.

The conversation:

Responses from Australian business owners when asked what they’d do if Facebook, Inc. collapsed:

Source: Facebook.com

Source: Youtube.com

Do you think many businesses would survive without Facebook and Instagram?

26 thoughts on “The Power of Facebook.

  1. Wow, it’s really amazing to know that nowadays not just people but business also really relying on social media a lot. really like your post! looking forward for more 🙂

    Liked by 1 person

    1. Agreed! Thanks for reading, Tiffany! 🙂

      Like

  2. So true, so many that rely on FB and IG have probably never thought to move beyond those forums. You make some really good points!! I look forward to reading more. XS

    Liked by 1 person

    1. Thanks Sophie, really glad you enjoyed!

      Like

  3. Facebook has become such a huge part of our lives that even I can’t imagine not being on it! I heavily rely on it to interact with friends and family overseas- since basically everyone has FB (in comparison to what’sapp etc.)

    Such a big wake up call! Such a good read, can’t wait to see more! 🙂

    Liked by 1 person

  4. Very true and very interesting to think about how heavily more and more company’s rely on Facebook! It really does have a massive impact all over the globe.

    Liked by 1 person

    1. It’s definitely risky! Thanks so much for reading 🙂

      Like

  5. I wouldn’t remember anyone’s birthday without it! I think so many brands use social media nowadays rather than the classic website – it’d definitely be interesting to see where they would be without it. Great read 🙂

    Liked by 1 person

    1. Thanks so much Amelia! Glad you enjoyed 🙂

      Like

  6. Really enjoyed the read. Not only was I not aware that there was an outage, nor was I aware there was such outrage! Understandable when so many businesses are relying on an e-commerce platform. Love the name or your site too and the layout! 🙂

    Liked by 1 person

    1. Agreed! It’s an understandable shock to businesses that aren’t as marketing savvy. Thanks so much!

      Like

  7. social media really boost brand awareness of companies, especially smaller ones. most of the time i discover new brands off fb & ig myself so definitely see the reliance on social media businesses will have on these platforms!

    Liked by 1 person

    1. I absolutely agree with you! So many businesses that wouldn’t have a chance otherwise have been able to build an empire because of those platforms! Thanks for reading.

      Like

  8. I never stopped to think about how a social media crash would effect businesses! I only ever think about it from an individual’s perspective. But I agree that businesses need to spread out across multiple platforms just in case things ever change or stop working!

    Liked by 1 person

    1. I know right! The outage wasn’t a huge deal for individual users, but I can’t imagine how many sales were lost for businesses!

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  9. Great read! It just goes to show that companies really can’t put all their eggs in one basket. Even though most consumers will use FB and Instagram, when something does happen they need to have back up plans to ensure that they don’t loose out on business!

    Liked by 1 person

    1. Absolutely! Merely a little bit of planning will go a long way for these businesses. It shows how important planning is for marketing!

      Like

  10. Very interesting read! I think Facebook is a powerhouse in the social media scene and it is one of the fastest and most convenient way of communication. Hence, such situation would really impact businesses using social media as their main form of marketing communications.

    Liked by 1 person

    1. Absolutely, Elaine! Businesses have always seen it as a sturdy platform – definitely a big wake-up call! Thanks for reading.

      Like

  11. Cool, This is the first time I know that social media can also be used to do business. Great reading. 🙂

    Liked by 1 person

    1. Thanks Anthony, glad you learned something!

      Like

  12. Facebook and Instagram are very useful tools to run a business as it is very cheap to run on it, but it will be hard for when if something happens to the site as many companies can be too reliant on them. It will be a very good idea to have backups plan in case if anything like that happens.

    Liked by 1 person

    1. Absolutely, a good example of why marketing planning is so crucial! Thanks for reading.

      Like

  13. I find this conversation particularly interesting. There is a google chrome extension called “Similar Web” and you can use it to see what percentage of traffic generated in a website has been directed from different online sources. I am always surprised to see that direct searches from engines such as google is almost always overwhelmingly number 1 and social media is very low, often between 1-7%. I think people would be able to adapt if they for some reason lost access to their social media platforms.

    Liked by 1 person

    1. Thanks for this information, Elena! I agree, while social media would be a strange loss for many consumers, new emerging platforms or front runners like SEO would most definitely take its place. Thanks for reading!

      Like

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