This week Facebook experienced it’s longest and most severe service outage, totalling more than 24 hours across the globe. Users around the world experienced blockages or a total inability to use Facebook, Inc.’s services: including Facebook, Instagram and WhatsApp.
The effect on businesses:
This comes as a shocking realisation to business owners that solely rely on Facebook and Instagram to promote their products, connect with their target audience and even make sales. What’s the back-up plan for these businesses that would essentially disappear if a conglomerate company like Facebook shuts down?
In order to protect their businesses, brands are now spreading their marketing efforts across multiple types of Digital Marketing. This has seen businesses put more time and effort into other types of Digital Marketing, including:
- Developing their website, SEO marketing, Pinterest, Twitter, E-mail marketing, YouTube, etc.
Responses from Australian business owners when asked what they’d do if Facebook, Inc. collapsed:
Do you think many businesses would survive without Facebook and Instagram?