Brands have a lot of work cut out for them – every marketing decision an attempt to position themselves in a certain way, contributing to their overall brand image. Although, there’s one day of the year where businesses produce shocking, humorous and sometimes annoying social media posts in light of ‘April Fools’ Day.
Although a primarily American celebration, the Digital Marketing of brands in the U.S. affects us whether we like it or not. It’s not so much the broadcasting that we see on American Television, but the publishing on social media, the viral traction some gain and the reporting on online tabloids.
Not everyone is giggling though, with Microsoft Chief of Marketing Chris Capossela conveying to employees that the company is against performing such public stunts, as “data tells us these stunts have limited positive impact and can actually result in unwanted news cycles”.
I’ve got to say, some of these jokes are lighthearted and funny, while others painfully mediocre. What do you think, is any publicity good publicity?
Some of yesterday’s April Fools jokes:
- Spotify converted it’s “Discover Weekly” page to “Discocover Weekly” – a playlist of disco covers.
- DJ Khaled announced himself as Social App Tik Tok’s new “Chief Motivational Officer”.
- Shutterstock (leading global provider of licensed images) faked plans to open a brick-and-mortar library containing stock images.
- Dating App Tinder pranked the introduction of a “Height Verification Badge” – with great backlash.
- Popular ice-cream Halo Top fake launched an edible ice-cream face mask.
What do you guys think? Is light-hearted humour valuable for brands? Would jokes like these attract you to a brand?