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SEO: All About Authenticity

SEO marketers are constantly updating their repertoire to cater for the ever-changing algorithms of search engines. Many industry professionals liken the SEO industry to both an art and a science, observed and studied to achieve that high ‘Pagerank’.

Something SEO marketers are not aware of, though, is that Google’s algorithm is so advanced that it actually endorses “Anti-Perfection”. In other words, the algorithm looks to exclude marketers attempting to beat the algorithm with “over-engineered perfection” (Forbes).


Google, in short, seeks to provide information to users that is relevant and reliable, providing the solution to a searcher’s problem. Without an organic experience, searchers will eventually search elsewhere.

It’s clear that searchers crave an ‘Organic Search’ experience. Here you can see the ‘Click Through Rates’ for Organic Google results vs. Paid Google results on mobile and desktop.

Backlinks: A Balance

Marketers commonly aim for only high-quality backlinks, but the truth is, Google sees this as suspicious! What sort of website only produces high-quality links? Google can sense the falsity and over-engineering of these actions, and a site will be penalised accordingly.

The solution?

Act natural! Produce an organic set of backlinks to your website that reflect the activity of a normal, non-scheming person. Some average links, some high-quality – but always stay away from those manipulative, toxic links.

Source: SEO Perfect

Marketers need stop trying to beat the Search Engine algorithms, and start providing optimal value for their target audience!

What are some of the other ways marketers can increase their ‘Pagerank’ in Organic Search?


18 thoughts on “SEO: All About Authenticity

  1. I like the idea of Pageranks being authentic as appose to being manipulated. I also believe that a great way to achieve this is by always having relevant, up to date content on your page. Thanks for the great read!

    Liked by 1 person

    1. Absolutely! If up to date & relevant information is paramount to customers (which it always is), brands should strive to provide this!

      Liked by 1 person

  2. Great Post! I think businesses could rise their page rank if they manage their website well and use long tail keyword.

    Liked by 1 person

    1. Great tips, Tiffany! All businesses would really benefit from these things. ๐Ÿ™‚

      Liked by 1 person

  3. Great post :), I too think so that marketers should start providing quality and relevant information so that customers can easily find them instead of having to go over the search algorithm.

    Liked by 1 person

    1. Absolutely! Thanks for taking the time to read, Justin! ๐Ÿ™‚


  4. I think it’s great how Google are able to detect any fraudulent behaviour, makes finding quality websites so much easier for us!

    Liked by 1 person

    1. Great point! Google is definitely serious about providing the most authentic experience for users… Thanks for reading ๐Ÿ™‚


  5. Great read! I think there are many ways to optimise their page, such as quality of content, relevance, update of content, checking of website progress to help further optimisation.

    Liked by 1 person

    1. These are all really great points, Elaine! Businesses should definitely look into each and every one of these factors to optimise their page. ๐Ÿ™‚


  6. Great read! I think focusing on their content and keeping consumer’s needs at the forefront of their objectives, they will see themselves slowly climbing to the top ๐Ÿ™‚

    Liked by 1 person

    1. A great point, Demi! Providing valuable content will also provide a better experience for target customers! Thanks for reading ๐Ÿ™‚


  7. Informative content! Thanks for sharing this one. For more to know please visit:

    Liked by 1 person

  8. Great point Indiana! Instead of quantity (or in this case rank) why not quality!? Couldn’t agree more that as marketers we should let the content speak for itself. Can be made difficult though when theres so much competition and only one platform (so to speak) to have your voice heard…

    Liked by 1 person

    1. A great point, Dimity! In such a competitive environment sometimes businesses have no choice but to try to increase their page rank. So long as this is done organically, I believe a search engine’s algorithm will recognise and reward this.

      Liked by 1 person

  9. I think more businesses could take the opportunity to link a blog to their website and make a real effort to maintain it with valuable content to its readers. I think thereโ€™s a huge misunderstanding on blogs and they unfairly have been deemed to be old news and irrelevant but can be a great way to increase your SEO!

    Liked by 1 person

    1. Some great tips! Blogs are often disregarded as old methods of communicating online, but their organic SEO benefits are awesome! I would highly suggest a business link to a blog and publish 2-4 posts a week.


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