SEO marketers are constantly updating their repertoire to cater for the ever-changing algorithms of search engines. Many industry professionals liken the SEO industry to both an art and a science, observed and studied to achieve that high ‘Pagerank’.
Something SEO marketers are not aware of, though, is that Google’s algorithm is so advanced that it actually endorses “Anti-Perfection”. In other words, the algorithm looks to exclude marketers attempting to beat the algorithm with “over-engineered perfection” (Forbes).
Google, in short, seeks to provide information to users that is relevant and reliable, providing the solution to a searcher’s problem. Without an organic experience, searchers will eventually search elsewhere.
Backlinks: A Balance
Marketers commonly aim for only high-quality backlinks, but the truth is, Google sees this as suspicious! What sort of website only produces high-quality links? Google can sense the falsity and over-engineering of these actions, and a site will be penalised accordingly.
Act natural! Produce an organic set of backlinks to your website that reflect the activity of a normal, non-scheming person. Some average links, some high-quality – but always stay away from those manipulative, toxic links.
Marketers need stop trying to beat the Search Engine algorithms, and start providing optimal value for their target audience!
What are some of the other ways marketers can increase their ‘Pagerank’ in Organic Search?